59
aftersun with insect repellent
Launch itA $1.6M/yr market growing +229.9% this quarter with returns at 0.1% — clears our launch bar.
Conversion
Incredible19.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Incredible+229.9%90-day search growth — must beat 0% to launch
Market size
Great£1.6M£1.6M/yr · 784K searches
Review moat
Okay2,126.33avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.50avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Price range
Bad£4.69–£16.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Trending