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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 55Growth 24Conversion 53Competition 6Returns 98Price range 95Avg price 95Brand share 0Review moat 25Quality gap 43

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible£26.18

avg listing price — sweet spot $15–$100

Price range

Incredible£20.52–£33.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£386K

£386K/yr · 334K searches

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,815.14

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.4%

90-day search growth — must beat 0% to launch

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

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