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aesop hand wash
Worth a lookShows low returns (0.3%), but soft demand (+0.7% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great£17.75avg listing price — sweet spot $15–$100
Price range
Great£7.36–£47.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good730.46avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay£112K£112K/yr · 128K searches
Growth
Okay+0.7%90-day search growth — must beat 0% to launch