42
aesop hand cream
Skip itA concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great£16.61avg listing price — sweet spot $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Review moat
Good852.67avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.78–£29.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£343K£343K/yr · 336K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-20.5%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand