40
6% peroxide developer
Skip itPrices mostly outside the sweet spot ($1.52–$11.37) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,550.63avg incumbent reviews — the moat a new listing must climb
Market size
Okay£148K£148K/yr · 128K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Avg price
Bad£7.29avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad£1.52–£11.37cheapest to priciest tracked listing — scored on the share inside $15–$100