33
30 volume developer
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Okay2,554.6avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.01avg listing price — sweet spot $15–$100
Market size
Bad£92K£92K/yr · 55K searches
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£6.63–£11.37cheapest to priciest tracked listing — scored on the share inside $15–$100