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2 in 1 shampoo & conditioner
Skip itPrices mostly outside the sweet spot ($1.50–$16.33) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,377.67avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.3%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£86K£86K/yr · 149K searches
Avg price
Bad£5.46avg listing price — sweet spot $15–$100
Price range
Bad£1.50–£16.33cheapest to priciest tracked listing — scored on the share inside $15–$100