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53

100ml sun cream

Worth a look

Shows demand growing +284.4% this quarter, but prices mostly outside the sweet spot ($2.14–$11.26) keeps it on the watch list.

Market size 23Growth 100Conversion 70Competition 64Returns 100Price range 0Avg price 15Brand share 7Review moat 56Quality gap 42

Growth

Incredible+284.4%

90-day search growth — must beat 0% to launch

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,269.84

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad£92K

£92K/yr · 269K searches

Avg price

Bad£5.33

avg listing price — sweet spot $15–$100

Brand share

Bad97%

top-5 brand share — brand-locked demand

Price range

Bad£2.14–£11.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

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