50
100ml spray bottles
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($2.53–$6.40) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Review moat
Good753avg incumbent reviews — the moat a new listing must climb
Growth
Good+49.3%90-day search growth — must beat 0% to launch
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf
Avg price
Bad£4.50avg listing price — sweet spot $15–$100
Market size
Bad£39K£39K/yr · 81K searches
Price range
Bad£2.53–£6.40cheapest to priciest tracked listing — scored on the share inside $15–$100