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zinc oxide cream
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good515.29avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.53avg listing price — sweet spot $15–$100
Price range
Okay£4.53–£24.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Market size
Bad£45K£45K/yr · 18K searches
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand