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yi home camera
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£27.90avg listing price — sweet spot $15–$100
Price range
Great£11.07–£57.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad£90K£90K/yr · 79K searches
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Review moat
Bad11,020.85avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand