50
white basket
Worth a lookShows low returns (0.8%), but a small market ($43K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good946.14avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.12–£25.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.54avg listing price — sweet spot $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.9%90-day search growth — must beat 0% to launch
Market size
Bad£43K£43K/yr · 167K searches