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weighted straw cup
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Good£276K£276K/yr · 421K searches
Review moat
Okay1,932.93avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.27avg listing price — sweet spot $15–$100
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Price range
Bad£5.25–£16.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand