65
wearable breast pump
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Competition
Great26%top-5 click share — an open shelf
Avg price
Great£61.57avg listing price — sweet spot $15–$100
Review moat
Good781.13avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Market size
Good£453K£453K/yr · 330K searches
Price range
Good£16.80–£163.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.2%90-day search growth — must beat 0% to launch