49
weaning
Skip itSoft demand (-12.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Great£2.64–£53.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.19avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Okay£108K£108K/yr · 395K searches
Review moat
Bad5,795.55avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.6%90-day search growth — must beat 0% to launch