45
weaning set
Skip itSoft demand (-7.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great£15.21avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Price range
Okay£5.18–£22.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£157K£157K/yr · 461K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,757.41avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.3%90-day search growth — must beat 0% to launch