50
waterproof sheet
Worth a lookShows low returns (0.7%), but soft demand (-4.2% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.33avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.69–£20.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£122K£122K/yr · 223K searches
Review moat
Bad6,139.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand