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vital baby uv steriliser

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 27Growth 27Conversion 61Competition 20Returns 70Price range 94Avg price 92Brand share 0Review moat 85Quality gap 67

Price range

Great£14.05–£89.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£52.15

avg listing price — sweet spot $15–$100

Review moat

Great308

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.2%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Market size

Okay£116K

£116K/yr · 42K searches

Growth

Okay+1.7%

90-day search growth — must beat 0% to launch

Competition

Bad76%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

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