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virus spray
Skip itSoft demand (-59.6% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible25.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Market size
Good£379K£379K/yr · 175K searches
Review moat
Okay1,684.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.86–£20.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.67avg listing price — sweet spot $15–$100
Growth
Bad-59.6%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand