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vaseline body oil
Skip itPrices mostly outside the sweet spot ($1.93–$14.68) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Market size
Good£340K£340K/yr · 570K searches
Review moat
Okay2,693.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Avg price
Bad£7.29avg listing price — sweet spot $15–$100
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£1.93–£14.68cheapest to priciest tracked listing — scored on the share inside $15–$100