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vanilla body wash
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay£190K£190K/yr · 415K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Review moat
Bad4,058.67avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£8.92avg listing price — sweet spot $15–$100
Price range
Okay£2.15–£19.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand