50
tummy time
Worth a lookShows low returns (0.9%), but a small market ($68K/yr) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Price range
Good£3.71–£42.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.55avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,546.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Market size
Bad£68K£68K/yr · 186K searches
Signals No Dominant Brand