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tummy time pillow
Skip itSoft demand (-18.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great£14.96avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£6.47–£26.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,639.86avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay£131K£131K/yr · 231K searches
Growth
Bad-18.6%90-day search growth — must beat 0% to launch