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travel wipes
Worth a lookShows low returns (0.1%), but pricing outside the sweet spot ($6.23 avg) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Growth
Good+31.2%90-day search growth — must beat 0% to launch
Review moat
Okay1,651.32avg incumbent reviews — the moat a new listing must climb
Market size
Okay£169K£169K/yr · 258K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad£0.91–£18.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.23avg listing price — sweet spot $15–$100