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travel potty
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 6% kills the launch gate
Avg price
Great£15.67avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£351K£351K/yr · 750K searches
Price range
Good£6.01–£24.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+23.2%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,609.14avg incumbent reviews — the moat a new listing must climb