52
travel cot
Worth a lookShows a sweet-spot price point ($34.62 avg), but brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list.
Avg price
Incredible£34.62avg listing price — sweet spot $15–$100
Price range
Great£13.85–£66.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 6% kills the launch gate
Market size
Great£986K£986K/yr · 1.4M searches
Review moat
Okay1,520.3avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand