45
travel cot sheets
Skip itPrices mostly outside the sweet spot ($4.70–$14.71) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Growth
Good+24.9%90-day search growth — must beat 0% to launch
Review moat
Okay1,551.32avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.81avg listing price — sweet spot $15–$100
Market size
Bad£98K£98K/yr · 144K searches
Price range
Bad£4.70–£14.71cheapest to priciest tracked listing — scored on the share inside $15–$100