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travel cot mattress 120 x 60
Worth a lookShows a sweet-spot price point ($18.56 avg), but a small market ($72K/yr) keeps it on the watch list.
Avg price
Great£18.56avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Price range
Great£9.96–£30.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.2%90-day search growth — must beat 0% to launch
Review moat
Okay2,628.55avg incumbent reviews — the moat a new listing must climb
Market size
Bad£72K£72K/yr · 55K searches
Signals No Dominant Brand