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travel changing mats
Skip itPrices mostly outside the sweet spot ($3.73–$17.22) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,074.16avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£155K£155K/yr · 467K searches
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Avg price
Bad£8.67avg listing price — sweet spot $15–$100
Price range
Bad£3.73–£17.22cheapest to priciest tracked listing — scored on the share inside $15–$100