55
tommee tippee steriliser
Worth a lookShows a sweet-spot price point ($47.39 avg), but soft demand (-6.1% this quarter) keeps it on the watch list.
Avg price
Great£47.39avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 6% kills the launch gate
Market size
Great£1.8M£1.8M/yr · 1.2M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,006.76avg incumbent reviews — the moat a new listing must climb
Price range
Okay£6.42–£204.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-6.1%90-day search growth — must beat 0% to launch