40
tommee tippee dummy 6-18 months
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,771.7avg incumbent reviews — the moat a new listing must climb
Price range
Okay£5.07–£23.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.45avg listing price — sweet spot $15–$100
Growth
Okay+7.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£54K£54K/yr · 86K searches
Brand share
Bad100%top-5 brand share — brand-locked demand