53
toilet steps for toddlers
Worth a lookShows low returns (0.8%), but soft demand (-1.4% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Avg price
Good£12.71avg listing price — sweet spot $15–$100
Review moat
Okay1,581.56avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.16–£24.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£105K£105K/yr · 110K searches
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand