45
toilet step
Skip itA small market ($56K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay1,570.22avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.16–£24.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.64avg listing price — sweet spot $15–$100
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Market size
Bad£56K£56K/yr · 70K searches