40
toddler step stool
Skip itPrices mostly outside the sweet spot ($4.16–$15.20) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,535.65avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay£187K£187K/yr · 280K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.27avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
Price range
Bad£4.16–£15.20cheapest to priciest tracked listing — scored on the share inside $15–$100