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toddler hair brush
Skip itPrices mostly outside the sweet spot ($2.55–$11.76) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay£120K£120K/yr · 300K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Review moat
Bad8,943.96avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.05avg listing price — sweet spot $15–$100
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Price range
Bad£2.55–£11.76cheapest to priciest tracked listing — scored on the share inside $15–$100