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toddler duvet
Skip itSoft demand (-29.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Good£12.34avg listing price — sweet spot $15–$100
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,046.64avg incumbent reviews — the moat a new listing must climb
Market size
Okay£157K£157K/yr · 322K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad83%top-5 click share — a locked-up shelf
Price range
Bad£9.06–£15.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-29.8%90-day search growth — must beat 0% to launch