50
toddler cutlery
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($3.27–$11.41) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Market size
Good£278K£278K/yr · 570K searches
Review moat
Okay1,519.59avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.40avg listing price — sweet spot $15–$100
Growth
Bad-25.9%90-day search growth — must beat 0% to launch
Price range
Bad£3.27–£11.41cheapest to priciest tracked listing — scored on the share inside $15–$100