60
toddler bed
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Review moat
Great188.37avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great36%top-5 click share — an open shelf
Avg price
Great£94.96avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Market size
Good£613K£613K/yr · 1.7M searches
Price range
Okay£23.07–£187.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-14.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale