48
toddler bath
Skip itSoft demand (-23.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£21.24avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Good£6.15–£40.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good566.03avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£66K£66K/yr · 106K searches
Growth
Bad-23.4%90-day search growth — must beat 0% to launch