50
talcum powder
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($1.28–$12.52) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Market size
Good£656K£656K/yr · 1.1M searches
Growth
Good+20.2%90-day search growth — must beat 0% to launch
Review moat
Okay1,756.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Avg price
Bad£5.20avg listing price — sweet spot $15–$100
Price range
Bad£1.28–£12.52cheapest to priciest tracked listing — scored on the share inside $15–$100