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swim nappies
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Growth
Great+66.0%90-day search growth — must beat 0% to launch
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£3.43–£30.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£355K£355K/yr · 579K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,676.39avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.47avg listing price — sweet spot $15–$100