47
swim nappies size 3-4
Skip itPrices mostly outside the sweet spot ($4.46–$12.72) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Growth
Great+68.7%90-day search growth — must beat 0% to launch
Review moat
Good899.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.79avg listing price — sweet spot $15–$100
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad£51K£51K/yr · 50K searches
Price range
Bad£4.46–£12.72cheapest to priciest tracked listing — scored on the share inside $15–$100