49
swaddle blanket 0-3 months
Skip itWeak search conversion (1.6%) — this niche doesn't clear our bar today.
Avg price
Great£18.05avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Price range
Good£7.19–£32.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 5% kills the launch gate
Market size
Okay£198K£198K/yr · 702K searches
Review moat
Okay3,448.57avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale