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stray kids
Skip itSoft demand (-42.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great114avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.89avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good£7.00–£23.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£61K£61K/yr · 327K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-42.7%90-day search growth — must beat 0% to launch