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sterilizer
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great£58.26avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£13.22–£204.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Okay3,257.17avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Market size
Bad£74K£74K/yr · 96K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Signals High Price