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sterilising fluid
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,136.79avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.1%90-day search growth — must beat 0% to launch
Market size
Okay£118K£118K/yr · 207K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.56avg listing price — sweet spot $15–$100
Price range
Bad£2.60–£17.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand