45
sterilising bags
Skip itPrices mostly outside the sweet spot ($5.20–$13.59) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,043.75avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.22avg listing price — sweet spot $15–$100
Market size
Bad£89K£89K/yr · 82K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
Price range
Bad£5.20–£13.59cheapest to priciest tracked listing — scored on the share inside $15–$100