43
star blanket
Skip itSoft demand (-46.2% this quarter) — this niche doesn't clear our bar today.
Competition
Great32%top-5 click share — an open shelf
Review moat
Great346.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£13.32avg listing price — sweet spot $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Good75%top-5 brand share — brands hold most of the demand
Price range
Okay£8.06–£19.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£53K£53K/yr · 236K searches
Growth
Bad-46.2%90-day search growth — must beat 0% to launch