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silicone bib
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,600.23avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Market size
Bad£83K£83K/yr · 129K searches
Avg price
Bad£7.65avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad£5.47–£17.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand