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shower foam
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good568.54avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Growth
Good+30.6%90-day search growth — must beat 0% to launch
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£145K£145K/yr · 325K searches
Price range
Okay£0.93–£19.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.82avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand